About us

Adding purpose to products since 1986.

We take your brand to the next level. Brand Addition is an all-encompassing creative agency for branded merchandise, working with global brands to spark culture, build recognition, and form lasting bonds with their audiences.

Michelin | Edward Jones | Estée Lauder | Macmillan | Google | IDL | NatWest | Unilever | PVH Group | Clarins | Jameson | ABB | Scania | Elemis | Nespresso | BBC Children in Need | HSBC | Able | JP Morgan | Cadillac | Paysafe |

Michelin | Edward Jones | Estée Lauder | Macmillan | Google | IDL | NatWest | Unilever | PVH Group | Clarins | Jameson | ABB | Scania | Elemis | Nespresso | BBC Children in Need | HSBC | Able | JP Morgan | Cadillac | Paysafe |

We’re your global partner.

We operate across the world and offer services including in-region account management, customer services, local warehouse distribution, merchandising and creative services. We’re also able to accommodate a range of languages, currencies and local preferences to develop a centralised strategy that delivers cost savings, quality, ethical integrity and exceptional customer service at a local level.

Manchester, UK

London, UK

Dublin, Republic of Ireland

Gelsenkirchen, Germany

Shanghai, China Guangzhou, China

Hong Kong, China

St. Louis, US

Brand Addition by the numbers

1986

established

8

global hubs

400+

talented people

120

global brands
managed

150

markets
reached

1.5m

orders shipped annually

Addition by subtraction.

We don’t give you a million options—we curate the products that best fit the needs of your brand goals.

Powered by people.

Our teams collaborate across continents, leveraging diverse perspectives to create amazing things together.

Inspired by nature.

We partner with ethical, sustainable suppliers to source products that make an impact without leaving a footprint.

Different by design.

We don’t just check the boxes—we think outside of them with curated products that represent your brand.

Dedicated by default.

We deliver end-to-end solutions that include e-commerce management, global logistics and more.

Backed by bespoke technology.

We create secure, retail-influenced websites offering convenient and engaging access to your unique range of branded merchandise.

Our Values

At the core of every decision we make.

Easy To Work With

Results Matter

Make It Memorable

Do the Right Thing

Want to learn more.

We create products and packaging with fresh perspective.

Accreditations

We work responsibly and diligently alongside the most respected organizations in the world to ensure our services and products uphold the highest standards and values.

Memberships

We’re proud to be members of the following associations and institutes as we lead our industry to a more sustainable, diverse, equitable and inclusive future.

Join our global team.

Our teams deliver products that help the world’s biggest brands build culture, awareness and meaningful connections.

Let’s build culture, awareness and meaningful connections together.

Add what matters.

There’s a lot of waste in the promotional products industry. We work with ethical, sustainable suppliers to find innovative new products that make an impact that doesn’t cost the earth.
Learn more about our sustainable goals

More love.
Less to landfills.