Can Brand Addition provide a uniform global service?

We provide a uniform global service through our own operations in Europe, the US and Asia, strengthened by our BA Alliance partners across additional markets worldwide. Across all regions, clients access the same core services: Global Account Management, Creative Services, Sourcing and Quality Control, Supply Chain Compliance, Webshop Platforms, Warehousing and Fulfilment, and International Logistics. This infrastructure enables consistent standards and scale, evidenced by delivery to 150 countries globally.

Consistency is maintained through a central strategy with local execution, balancing global commonality with in‑market relevance. Global management umbrella led by a Global Account Directors ensures aligned SLAs, consolidated sourcing, coordinated reporting and shared market intelligence. Where required, one global website with a central landing page can direct users to each market with appropriate back‑end services, ensuring a unified experience while meeting local requirements. Our sustainability and supply chain compliance frameworks apply globally, safeguarding brand, quality and ethical standards in every region.

Please provide a list of all your locations.

Brand Addition boasts its own operations in London and Manchester (UK), Dublin (Ireland), Gelsenkirchen (Germany), St. Louis, MO (USA), and Shanghai, Hong Kong and Guangzhou (China).

We have warehousing & fulfilment hubs in these countries too. Where beneficial, we can also deploy additional hubs through our BA Alliance partners in Australia, Japan, South Korea, Taiwan, Vietnam, Singapore, Indonesia, Malaysia, Thailand, India, South Africa, Turkey, UAE, Brazil, Colombia, Costa Rica, Mexico and Canada.

How does your company distinguish itself from its competition?

Brand Addition is a globally recognised industry leader with almost 40 years’ experience delivering complex merchandise programmes, underpinned by exceptional service, value and trust. Our global footprint enables efficient, compliant delivery at scale. We dedicate strong resources to service, reflected in our 3.6 people per $M benchmark, ensuring responsiveness and quality.

Our creative services, combined with direct and indirect sourcing expertise and rigorous supply chain compliance, set a high bar for quality and assurance. We invest in cutting-edge, secure, GDPR‑compliant eCommerce platforms—webshops, consolidation tools and redemption sites—tailored to client needs.

Sustainability transcends everything we do, and PLC governance provides transparency and peace of mind, while our flexible structures allow us to scale with demand.

While we don’t position ourselves as the very cheapest, our significant buying power and continuous benchmarking deliver competitive pricing alongside the added value of creativity, technology, sustainability and compliance, resulting in reliable, high-impact programmes and long-term partnerships.

How does Brand Addition guarantee quality control and supply chain compliance?

We guarantee QC through an ISO9001-certified quality management system overseen by our Quality & Compliance team. Our Buyers, Auditors and Inspectors manage each project end-to-end, conducting testing, performance checks, transit trials and inspections. Independent laboratories advise testing protocols while we write Declarations of Conformity and verify certifications and audit reports. Every offshore order receives senior sign-off via our Risk Control Checklist, and high-risk, new or high-value projects undergo a pre-order Panel Test. We maintain a continually updated Product Testing Manual, require authorised lab testing for specific items, and only source from suppliers with valid test reports.

Supply chain compliance is ensured through robust vendor auditing founded on the Ethical Trading Initiative base code. We conduct Vendor Assessments via desktop (VA1) or onsite (VA2) audits, verifying ISO accreditations, quality systems, ethical and social audits, CSR and sustainability credentials. Suppliers are selected, reviewed, audited and benchmarked regularly, managed on an order-by-order basis, and we act as the accountable gatekeeper to ensure products are on-brand, fit-for-purpose and

We also leverage recognised frameworks such as Amfori BSCI, SMETA and EcoVadis, and we are an AB SEDEX member, with Sourcing & Procurement teams across Europe, the US and Asia.

Can your online platforms be adapted to our specific needs?

Yes. We custom-design each site to individual brand guidelines and functional needs, supporting both B2B and B2C environments with flexible purchase-to-pay workflows. Our in-house Web & Technology teams (Europe, US and China) deliver integrations such as punchout to your purchasing platform, Single Sign-On, multi-language and multi-currency, plus options for stocked, virtual and customisable products, with real-time stock, order tracking and reporting.

We offer shopping cart catalogue shops, redemption sites and real-time order consolidation platforms. 

We manage eCatalogue content end-to-end, refreshing regularly and on-demand, and use analytics including heatmapping to optimise navigation and user experience. With over 100 fully transactional eStores and 100+ integrated eCatalogues, we scale quickly while maintaining your brand identity and required functionality.

If you can provide a global solution, how will you delivery global savings?

We deliver global savings by consolidating demand and purchasing at scale, then passing the efficiencies directly to you. Our Get Together order windows aggregate multi-market orders and typically reduce unit prices by around 20%, complemented by stock range bulk buying where we offer bulk pricing from a single unit. We further leverage consortium buying power via our North American platform, and use cross-brand consolidation where appropriate to drive economies of scale without compromising product fit.

Continuous procurement and operational improvements sustain year‑on‑year value. We benchmark a minimum of five suppliers per brief, conduct annual category reviews and negotiate final pricing, complemented by re‑engineering and packaging optimisation to reduce costs. A nimble global‑versus‑local sourcing model compares total landed cost (duties, taxes and carriage) and uses strategically located hubs to lower shipping costs and lead times. Technology and productivity investments, including Magento 2.0, an online duties/taxes/carriage calculator and streamlined project management, further improve efficiency and adoption, while an optimised roster of preferred suppliers concentrates spend to maintain competitive traction. 

Explain how our brand would be safe in your hands.

We act as brand guardians and an extension of your team, becoming experts in your guidelines through formal training to ensure accurate, consistent representation across all platforms. Our attention to detail underpins strict brand compliance, supported by an online approval process and partner approvals. A dedicated, fully trained account team upholds corporate identity at every stage, with all products going through a strict approval process prior to dispatch.

For added assurance, our Buyers own projects from concept to delivery, covering testing requirements, performance checks, transit trials and inspections, supported by our Quality & Compliance team. We implement independent laboratory-advised testing protocols, produce Declarations of Conformity and verify certifications and audit reports. Every offshore order is senior-signed against our Risk Control Checklist, and higher-risk, new or large-value projects undergo a pre-order Panel Test to assess client, supplier, product, manufacturing and logistics, with an action plan agreed before production. Together these controls deliver peace of mind through robust brand compliance, product quality and responsible delivery. 

Please explain your company ownership structure.

Brand Addition is a wholly-owned subsidiary of The Pebble Group plc. which is publicly listed on the London Stock Exchange, and we operate as one of two differentiated businesses within the Group.

The other business in The Pebble Group plc is Facilis Group, which provides technology solutions and a digital commerce platform to SME promotional product distributors in the United States and Canada. 

Sounds like Brand Addition does it all, but are you competitive?

We deliver competitive value through significant buying power and a proven value-add model. While we don’t position ourselves as the absolute lowest-cost provider, our creativity, technology, supply chain compliance and sustainability are included in our pricing, and many clients have partnered with us for over 20 years as evidence of value.

To keep pricing keen, our buyers continuously benchmark multiple suppliers, run annual category reviews, negotiate market-best rates, consider total acquisition cost, consolidate spend, re-engineer products where appropriate and optimise packing and logistics. Our industry engagement and broader buying power, including North American vendor spend via our sister company, further underpin competitiveness.

Where materially lower competitor quotes arise, we validate like-for-like scope, re-negotiate with vendors and, if a legitimate gap remains, we will often price-match to maintain positive relationships. 

Can you describe our approach to sustainability?

 We take a product‑first, end‑to‑end approach to sustainability, formalised through our ba.ONE initiative. This spans responsible design and material choices, verified product and packaging standards (to avoid greenwashing), and circularity‑minded packaging such as certified FSC and plastic‑free solutions at scale.

 We operate with independently audited management systems (ISO 9001, 14001, 27001 & 26000) and hold an EcoVadis gold rating, placing us in the top 5% of assessed organisations.

 Operationally, we measure and disclose our carbon footprint and have committed to reduce Scope 1 and 2 emissions by 50% by 2030 on a pathway to net zero by 2050, alongside waste reduction, renewable energy adoption and lower‑impact logistics (including carbon‑neutral shipping options where available).